Typography [Final Compilation & Reflection]

 09.26.2023 - 12.25.2023  / week 1  - week 14

Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media
Typography

Final Compilation & Reflection

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TABLE OF CONTENTS

1. Task 1

2. Task 2

3. Task 3

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          SUBMISSION         

[Task 1: Exercises]

09.26.2023 - 10.31.2023  / week 1 - week 6

EXERCISE 1: Type Expression

Figure 1.1 Week 3 (10/10/2023) Type expression (Jpeg).

Figure 1.2 Week 3 (10/10/2023) - Type Expression (pdf).

Figure 1.3 Week 3 (10/10/2023) - Type Expression (GIF).

EXERCISE 2: Text Formatting

HEAD
Font/s: Futura Std Book & Heavy
Type Size/s: 72 pt
Leading: 22 pt
Paragraph spacing: 0 mm

BODY

Font/s: Futura Std (Book)
Type Size/s: 9 pt
Leading: 11 pt
Paragraph spacing: 0 mm
Characters per line: 69 
Alignment: Left alignment

Margins: 12.7 mm top, 12. 7 mm left + 12.7 mm right + 12.7 mm bottom
Columns: 2
Gutter: 5 mm

Figure 1.4 Week 4 (10/23/2023) Text formatting without guide baseline (jpg).

Figure 1.5 Week 4 (10/23/2023) Without guide baseline (pdf).

Figure 1.6 Week 4 (10/23/2023) With guide baseline (jpg).

 

Figure 1.7 Week 4 (10/23/2023) With guide baseline (pdf).

Task 2 [Type Formatting and Expression]

31.10.2023 - 11.14.2023 / week 6 - week 8

HEAD
Font/s: Futura Std Book
Type Size/s: 100 pt, 44 pt, 27 pt, 25 pt
Leading: 120 pt, 52.8 pt, 32.4 pt, 30 pt
Paragraph spacing: 0 mm

BODY

Font/s: Gill Sans Std (Regular)
Type Size/s: 9.75 pt
Leading: 12 pt
Paragraph spacing: 0 mm
Characters per line: 40 - 47
Alignment: Justified (Left side)

Margins: 12.7 mm top, 12. 7 mm left + 12.7 mm right + 12.7 mm bottom
Columns: 3
Gutter: 5 mm

Figure 1.8 Week 7 (11/07/2023) Type formatting & expresion without guide baseline (jpg). 

Figure 1.9 Week 7 (11/07/2023) Without guide baseline (pdf). 

Figure 1.10 Week 7 (11/07/2023) With guide baseline (jpg). 

Figure 1.11 Week 7 (11/07/2023) With guide baseline (pdf). 

[Task 3: Type Design and Communication]

 11.21.2023 - 12.26.2023  / week 9  - week 14

Figure 1.12 Week 13 (12/19/2023) Final Construction type on Ai (Jpeg).

Figure 1.13 Week 13 (12/19/2023)Final Construction type on Ai (Pdf).

Figure 1.14 Week 13 (12/19/2023) Final A4 black & white poster (Jpeg).

Figure 1.14 Week 13 (12/19/2023) Final A4 black & white poster (Pdf).

Download Link: https://drive.google.com/file/d/1yTHaaSrjwH6U5j37l-JGEXsi7D88aWRn/view?usp=drive_link

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          REFLECTION         

Experience

By compiling my learning processes in an e-portfolio, I can track my personal growth over time and more easily track and showcase my achievements and personal reflections. I typically use a notebook to record my observations and keep track of things. Still, since an e-portfolio is so simple to share and access, I find it convenient to have my digital portfolio with me. In typography, the words, typeface, and font you require are already there; our responsibility is to imaginatively design the existing words. I think I approach typography differently now that I've completed the previous tasks and exercises.

 I became aware of how typefaces can affect a design's overall visual appearance as I learned more about typography. The tone of a design can be significantly altered by the typeface selection. I've learned how to use typography to make effective designs by comprehending its fundamentals and putting them into practice in my work. For the last assignment for this semester, I had to decide on the aesthetics and visual style of my typeface. This entailed creating and attempting to develop a new version of my font. The final task combines knowledge of typography, design, and application from earlier, and work that demanded more attention to detail.

Observation

The thing that most intrigued me was that grades and feedback don't reveal our creativity; rather, feedback tells us about our performance and outcomes, helps us evaluate our strengths and shortcomings, and helps us identify areas for improvement. Since I get to learn from my mistakes, this has helped me pinpoint areas where I can get better and modify my strategy. Most significantly, feedback gives me insight into how other people view me and my work. By getting feedback from others, I can learn how my work is perceived. Creating multiple options and multiple sketches for the design instead of just one would enable me to better visualize what I needed to do.

Based on the feedback that I got since week 1 It is generally preferred to have simpler text formatting because it is easier to read and more aesthetically pleasing. Simple typography also makes the text easier to comprehend quickly. because it makes the text more adaptive and flexible. I also learned that kerning is a crucial component that can significantly affect a design's overall appearance when it comes to typography. The text can be easier to read and comprehend with proper kerning. Finally, hierarchy is another facet of typography that I believe is crucial. For typography to be effective, readers must comprehend the text.

Findings

Typography at first seems to me to be just a collection of words placed creatively in one image. After attending the lecture, I discovered that typography is more than just that. Captivating typography requires an understanding. The tips I keep hearing from lecturers are to read more about typefaces in books or magazines, observe how they are aligned, understand how the designers created the composition, and discover the background information of each typeface and its intended meaning. I can see typography more clearly now than I could before. Finding the right typefaces is a crucial part of typography. Choosing the right typefaces can make the difference between a visually appealing design and one that is uninteresting. Different typography elements can also have an impact on this. Different typefaces convey different emotions, information, and styles.