Sheryne Axellia Putri. (0367267)

23.04.2025 - 25.06.2025   week 1 - week 14 Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media Creative Brand Strategy Project 4 Quick Links Project 1 Project 2 Project 3            INSTRUCTIONS           Project 1  1A: Case Study You are to analyse a well-established Rebranding Campaign of your choosing.  1. Identifying its brand strategy: The Brand Story, Objective & Purpose, Brand Values, Vision & Mission, Target Audience, Brand Positioning.  2. Understanding its brand experience: features and activities.  3. Reviewing its key visuals and the applications: identity and usage from different platforms. 1B: Campaign Proposal You are to propose a Branding Campaign. The campaign will be for a snack of your choosing and may be conceptualised as a rebranding exercise to introduce a new concept or as a new product line launch. ...

30 .05.2025 - 25.06.2025   week 6 - week 14 Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media Creative Brand Strategy Project 3 TABLE OF CONTENTS 1. Instructions 2. Feedback 3.  Reflection            LECTURES           Week 7    06.06.2025_Brand Brief Brand Brief  → A  comprehensive document that defines a brand's identity, including its vision, values, mission, target audience, and overall strategy.  It acts as a roadmap for ensuring brand consistency across all touchpoints and provides a shared understanding of the brand for internal teams and external partners like agencies. Key components: Brand Vision : What the brand aspires to be in the future. Brand Mission : The purpose and reason for the brand's existence. Brand Values: The guiding principles and beliefs that shape the brand. Target Audience: Who the brand is trying to reach. Brand Positioning: How th...

 23.04.2025 - 30.05.2025   week 1 - week 6 Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media Creative Brand Strategy Project 2 TABLE OF CONTENTS 1. Instructions 2. Feedback 3.  Reflection            LECTURES           Week 5    23.05.2025_Ideation Event plan → An event plan is a guide for all the components of your event. Also called an event management plan, this tool organizes all of the steps and key information that go into running an event. It's important, because... Develop a well planned by combining all the aspirational efforts and strategies is important to achieve desired outcomes. It helps in drawing a roadmap and a step-by-step plan.  Making a memorable impacts to audience. Event management is about managing calculated risks. Week 6    30.05.2025_Mood board This week, Mr. Fauzi showed us how to make a mood board to brainstorm and develop our idea...