Creative Brand Strategy [ Project 4 : E-portfolio ]

23.04.2025 - 25.06.2025  week 1 - week 14

Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media
Creative Brand Strategy

Project 4

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Quick Links

Project 1

Project 2

Project 3

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          INSTRUCTIONS          

Project 1 

1A: Case Study

You are to analyse a well-established Rebranding Campaign of your choosing. 

1. Identifying its brand strategy: The Brand Story, Objective & Purpose, Brand Values, Vision & Mission, Target Audience, Brand Positioning. 

2. Understanding its brand experience: features and activities. 

3. Reviewing its key visuals and the applications: identity and usage from different platforms.

1B: Campaign Proposal

You are to propose a Branding Campaign. The campaign will be for a snack of your choosing and may be conceptualised as a rebranding exercise to introduce a new concept or as a new product line launch. The suggested proposal outline: 

1. Campaign Description 
2. Brand Story 
3. Objective & Purpose 
4. Brand Values,
5. Vision & Mission
6. Target Audience 
7. Organizers.\ 
8. SWOTs 
9. Brand Positioning
10. Brand Touch Points
11. Customer Journey Map.

Project 2 

2A: Ideation

From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for application references that represent or symbolize your Brand Campaign. Select only the MOST relevant (unique and portrays the subject in every context) touch points to build your Critical Application List, and include a short description for each application. Consider how each touch point would help to elevate or achieve the overall Brand Campaign.

2B: Design Direction

You are to articulate the design direction by developing a set of mood boards or stylescape, comprised with visual style, colour palettes, typography, graphic elements & etc. This will be the proposed look and feel of your Brand Campaign.

Project 3 

You will synthesise the knowledge gained in Task 1 and Task 2 for developing a presentation deck for the campaign. By utilizing information gained through previous tasks, students are to execute the visual identity and design applications for the proposed campaign; the design process begins by developing substantial key visual and further adopting it to design application.

Submission: 

1.All gathered information documented logically and chronologically in the e-portfolio for the duration of the project in one post.

1.1: Research

1.2: Moodboard

1.3: Social Media Post: 

       1.3.1: 1 A4 Poster

       1.3.2: 1 Vertical Poster 1080 x 1920 

       1.3.3: : Multiple square post (depending on your contents)

1.4: Website (1 landing page)

1.5: Video campaign (10 - 30 seconds)

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          REFLECTION          

This module provided me with invaluable insights into the intricacies of branding and the complexities involved in rebranding. I learned how to initiate a marketing campaign effectively, covering essential aspects such as strategic planning, audience targeting, and creative execution. The detailed discussions on the steps required to make a compelling brand identity and the considerations necessary for launching a successful rebranding initiative were interesting. Overall, the experience deepened my understanding of how to navigate in industry.