Creative Brand Strategy [ Project 2 : Ideation & Design Direction ]

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 23.04.2025 - 30.05.2025  week 1 - week 6

Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media
Creative Brand Strategy

Project 2

TABLE OF CONTENTS
1. Instructions
2. Feedback
3. Reflection

          LECTURES          


Week 5  23.05.2025_Ideation

Event plan → An event plan is a guide for all the components of your event. Also called an event management plan, this tool organizes all of the steps and key information that go into running an event.

It's important, because...
  • Develop a well planned by combining all the aspirational efforts and strategies is important to achieve desired outcomes.
  • It helps in drawing a roadmap and a step-by-step plan. 
  • Making a memorable impacts to audience.
  • Event management is about managing calculated risks.

Week 6  30.05.2025_Mood board

This week, Mr. Fauzi showed us how to make a mood board to brainstorm and develop our ideas using Canva Board, Miro, and Milanote.





          INSTRUCTIONS          



2A: Ideation
From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for application references that represent or symbolize your Brand Campaign. Select only the MOST relevant (unique and portrays the subject in every context) touch points to build your Critical Application List, and include a short description for each application. Consider how each touch point would help to elevate or achieve the overall Brand Campaign.

2B: Design Direction
You are to articulate the design direction by developing a set of mood boards or stylescape, comprised with visual style, colour palettes, typography, graphic elements & etc. This will be the proposed look and feel of your Brand Campaign.


1.Progress

Mood board

To help brainstorm our ideas, Lizzie and I created a Canva board to track our insights and progress throughout the week; this way, we can monitor our design brief.


We confirmed our design brief and campaign proposal with Mr. Fauzi, incorporating positioning statement and a call to action. For the design brief, we distilled our message into just three impactful words, reflecting the specific shortcomings of Snickers. While we aimed to address these gaps, we ensured our approach remained closely aligned with the essence of the Snickers brand.


We're giving Snickers a fresh new vibe. Instead of being seen as just a snack for athletes or people who are extremely hungry, we want Snickers to feel more like a fun, everyday treat, especially for young Malaysians. This campaign focuses on launching limited edition local flavors, like Gula Melaka and Teh Tarik, to connect with Gen Z and Millennials in a more personal way. 

From our research on Snickers' SWOT Analysis and brand values, consumers value convenience and enjoy brands that understand their lifestyle, are fun, practical, and relatable. At the same time, many are becoming more aware of what they eat and often feel guilty when snacking on something "unhealthy."

This campaign is here to change that mindset.


The tone we’re using is playful, friendly, and energetic. No need for complicated words or trying too hard. Just keep it real, fun, and easy to connect with. The visuals are colorful and full of energy, combining illustrations and photos.



Poster Draft

I made some posters to further expand our ideas, to be honest I'm not giving my best for this 100% since I'm still exploring the styles. Here I tried to implement real life images.



For this style, I tried to recreate Gen-Z indie poster. But looking at it  now, it doesn't fit with our campaign direction.


And so, with this, it's a picture of a woman holding the Snickers bar. But the visual focus on the subject rather the object first, since it's too small. 



Final Poster Draft


Overall these are not our main direction, but making these explorations did help to convey what kind of visual and design style we want for our campaign. Lizzie suggested looking up Snickers' instagram posts for inspiration.




2.Final Outcome











          FEEDBACK          


Week 5
At this stage, we're not required to create any designs yet, but we can reflect on our design brief again to align with our design direction.

Week 6
We showed the poster draft to Mr. Fauzi:


He said the message is not quite clear enough, because it's vague, while it does still convey the athletic vision for snickers, which is not what we wanted.




          REFLECTION          


Experience
Overall, during this task, I still can't picture or envision how our campaign will look. But we can refer to our PPT again if we feel lost, and discuss with each other. 

Observation
I think it's good that, before doing our final task, we take the time to concentrate on our design brief. Ensuring that every detail aligns perfectly with our vision and direction.

Findings
Your design brief is connected to your positioning statement and call to action, serving as a guide for your vision and engaging your audience in a to your campaign.





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