Creative Brand Strategy [ Project 3 : Campaign Branding ]
30.05.2025 - 25.06.2025 week 6 - week 14
Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media
Creative Brand Strategy
Project 3
TABLE OF CONTENTS
1. Instructions
2. Feedback
3. Reflection
LECTURES
Week 7 06.06.2025_Brand Brief
Brand Brief → A comprehensive document that defines a brand's identity, including its vision, values, mission, target audience, and overall strategy. It acts as a roadmap for ensuring brand consistency across all touchpoints and provides a shared understanding of the brand for internal teams and external partners like agencies.
- Key components:
- Brand Vision: What the brand aspires to be in the future.
- Brand Mission: The purpose and reason for the brand's existence.
- Brand Values: The guiding principles and beliefs that shape the brand.
- Target Audience: Who the brand is trying to reach.
- Brand Positioning: How the brand differentiates itself from competitors.
- Brand Tone and Voice: The overall communication style and personality of the brand.
- Brand Messaging: The key messages that the brand wants to communicate.
INSTRUCTIONS
Project 3
You will synthesise the knowledge gained in Task 1 and Task 2 for developing a presentation deck for the campaign. By utilizing information gained through previous tasks, students are to execute the visual identity and design applications for the proposed campaign; the design process begins by developing substantial key visual and further adopting it to design application.
Submission:
1.All gathered information documented logically and chronologically in the e-portfolio for the duration of the project in one post.
1.1: Research
1.2: Moodboard
1.3: Social Media Post:
1.3.1: 1 A4 Poster
1.3.2: 1 Vertical Poster 1080 x 1920
1.3.3: : Multiple square post (depending on your contents)
1.4: Website (1 landing page)
1.5: Video campaign (10 - 30 seconds)
This divided our tasks for this project:
Lizzie: 3 IG posts, 1 Vertical poster, 1 A4 poster, and Website.
Sheryne: 2 IG posts, 1 A4 poster, and a Video campaign.
1.1 Progress - A4 Poster
I made progress on the Snickers campaign by completing the poster. The focus was on capturing the fun, youthful, and guilt-free vibe we’re aiming for in this rebrand. After the feedback from Mr. Fauzi, an idea to make a poster that feels relatable to Gen-z. So we decided on to choose an image of a concert.
While Lizzie is doing the other A4 poster, I continued my progress. I found the perfect image for it, I changed the hue and vibrance of the image to be tinted brown.
I also aim to ensure that my poster aligns with Lizzie's in terms of direction, particularly in the use of fonts and our campaign hashtag. The essence of this poster is to convey a sense of freedom and rebellion, encouraging people to embrace enjoyment without guilt, like the experience of attending a concert depicted in the poster.
Then I placed and exported the poster into a digital signage mock up.
A4 Poster Final
These are our A4 posters, Lizzie did the one besides mine.
1.2 Progress - IG Posts
I created the syrup that drips onto the chocolate bar, as illustrated above. To highlight the teh tarik flavor, I wanted to focus on conveying the essence of teh tarik with a splash, incorporating tea leaves as key elements in the imagery. Additionally, I included text on two of the posts to further enhance the presentation.
After showing it to Lizzie, we discussed that the poster looked quite empty, so I changed the layout. While she was working on the website, I tried to follow this poster she did for both the website and the ig post.
IG Posts Final
Lizzie also made the posts below, so indicate before revealing the new flavors. For my posts, I added the text to be bigger and tries to make my objects as the key points more. Lizzie also helped with editing the teh tarik post with photoshop to make it look came from the glass.
1.3 Progress - Video Campaign
On the moodboard, we have included the types of video concepts we envision. I proposed creating a graphic motion video that features dynamic and entertaining movements to showcase the new snickers while also highlighting the local flavors. Essentially, the videos will represent our two campaigns.
This is the song we have chosen for the video: https://youtu.be/LZmRlhlL98M?si=aTXobS6YifivBrBT
At first I wanted to use an artist's song that's quite well known in tiktok, but Lizzie suggested that it may not fit with our design brief.
Also I found some graphic motion fan ads that inspired me:
https://vt.tiktok.com/ZSSUsxsoH/
https://vt.tiktok.com/ZSSUsYSro/
https://vt.tiktok.com/ZSSUsxgCT/
I started working on my video project using CapCut because my laptop is very slow using software like After Effects, which is usually better for creating graphics. I’ve used CapCut before, so I felt comfortable continuing with it. Creating original elements for this video was a bit challenging since our products are not real. I attempted to animate a scene of someone making teh tarik.
However, after receiving feedback from Mr. Fauzi, I learned that we need to use our own video footage. The good news is that we can also include clips from YouTube ads, which I was initially hesitant about.
Before we continue to do the video, Mr. Fauzi said it's better for us to have a storyboard. I made this storyboard to make both the graphic motion video and real life videos could merge with each other.
To enhance the video's quality, I adjusted the filters and colors to make it look more polished and engaging. I also created a graph to help set the video’s pacing.
Additionally, Mr. Fauzi advised me to remove a Snickers bar that featured the Malaysian flag, as it could be misunderstood. I agreed with his suggestion and replaced it with a regular Snickers bar instead.
The last feedback is to add more scene to the ending and a callback to your campaign, so I had an idea to add Lizzie's design and placed it on to the video.
2. Final Submission
- Video Campaign
- Website Campaign
- PPT Slides
FEEDBACK
Week 7
The A4 poster's message is very good, but try not to use negative words for posters or social media post, remove 1 or 2 words, or you can create another tagline.
Week 8
ILW week.
Week 9
We presented our poster design to Mr. Fauzi, who provided valuable feedback. He suggested that we enhance the visibility of the flavors by incorporating additional elements related to each flavor. Additionally, he recommended using concise text to convey our message more effectively.
Week 10
The website looks good, maybe try to make the snicker bars elements smaller and every section has their own picture.
Week 11
The imagery featured on the website is designed to correspond closely with your Instagram posts and A4 poster.
Week 12
Incorporating clips from YouTube ads into your video can be effective, especially when it's challenging to present your products authentically. Additionally, consider filming a segment of yourself to include in the overall presentation. To ensure a cohesive narrative, also it's better to create a storyboard that outlines your ideas, which can be helpful for visualizing the final video.
Week 13
Storyboard is ok storyline wise but you could do closeups instead of just wide shots of the person studying. Website is good already, can put video inside the web too. Make social media posts.
Week 14
The video need to be picthed for the customer, embed the video on the website. The web is completion for consumer language. The video may need more content, reflect to ig post. Add caption, explaining about ‘link to website for details’
- Vertical poster: Make the Snickers bar bigger
- Video: remove the Malaysian flag in the video.
REFLECTION
The design style used in this project provided an opportunity for me to try with new things. The process involved trying new approaches, which contributed to the overall development of the campaign. The resulting outcomes indicate that the campaign appears both professional and engaging. This module provided me with insights into creating a campaign. I discovered how to make compelling messages, and identifying target audiences. Additionally, I learned the importance of setting clear objectives and measuring outcomes to evaluate the success of a campaign.
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