Brand Corporate Identity [Task 4 : Brand Guideline]

25.11.2024 - 9.12.2024  / week 10 - week 12

Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media
Brand Corporate Identity

Task 4 

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TABLE OF CONTENTS

1. Lectures

2. Instructions

3. Feedback

4. Reflection

←Task 1

←Task 2 

←Task 3

Final Compilation→

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          LECTURES          

All lectures are documented in Task 1

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          INSTRUCTIONS          

Figure 1.1 Week 10 (25/11/2024) Module Information Booklet.

Task 4 : Brand Guideline

Create a simple brand guideline. Take note that a brand guideline is different from a corporate identity system. The latter is more complex and tends to be used for large multinational corporations, whereas a brand guideline is a concise and bespoke guideline for smaller and younger companies or brands. Content: The Brand, Visual Guide (Task 2), Applications.

1. PROGRESS 

1a) Mind map

Figure 1.2 Week 10 (25/11/2024) Mood board.

Based on my mood board I want my brand guideline to bring together the serenity of nature with the sophistication of modern minimalism. To reflect the brand's connection with nature, sustainability, and timeless elegance, yet keeping the visual presence clean. The color palette should feature earthy greens, based on my brand and logo colors. 

The images I use will focus on natural textures, minimalist compositions, and photography of eucalyptus. Layouts will consider generous whitespace, simple alignments, and smooth edges to obtain a modern and uncluttered look that still looks intentional and effortless.

1b) Grid System

Figure 1.3 Week 11 (02/12/2024) Grid system #1.

Figure 1.4 Week 11 (02/12/2024) Grid system #1.

After working with the 3x3 grid is too limited for me because I feel less flexible in making the layouts. Then I worked with four columns and three rows, I still feel my options for dividing content are constrained, making it difficult to balance text, imagery, and whitespace effectively. 

Figure 1.5 Week 11 (02/12/2024) First attempt.

Figure 1.6 Week 11 (02/12/2024) Grid system #2.

Figure 1.7 Week 12 (09/12/2024) Grid system #3.

With the 12x12 grid system, it gives more flexibility and precision to set up my layouts in ways that might feel balanced or intentional. To me, it allows for control over spacing, alignment, and proportion compared to the 4x3 or 3x3.

1c) Further Progress

I continue to develop my content within the brand guideline. Using the 12x12 grid system to manage consistency and alignment, maintaining the layout clean and professional.

Figure 1.8 Week 12 (09/12/2024) Brand guideline cover.

I made the logo placed on the left, while the "BRAND GUIDELINE" title to big enough. The grid system is then applied to make every element perfectly aligned and organized. The earthy green background and dark tones is from my brand colors. The smaller descriptive text below the title and the date in the top right add to the overall clarity without overwhelming the design. 

Figure 1.9 Week 12 (09/12/2024) Turning the text to be a button.

Working on the interactive buttons so that it is moving toward being a digital experience, enabling users to move around in the document quickly. Assigning actions like "Content," "Brand Profile," "Visual Guide," and "Application." To enhance usability and interactivity.

Figure 1.10 Week 12 (09/12/2024) Turning the photo into an arch shape.

I edited and isolated the subject to an arched frame using layers. To ensure consistency across visuals, with the logo. The arch-shaped container is cohesive with the brand’s minimalistic theme, and I can do clean cutouts to keep the focus on the subject while removing unnecessary background distractions.

Figure 1.11 Week 12 (09/12/2024) Target Audiences page.

I try the use of imagery combined with text. The imagery has to be well-aligned through using the grid system, and the usage of arch-shaped is from my logo, which reinforces the brand relation with the logo. I also want a clear hierarchy that clearly differentiates titles, subtitles, and body text.

Figure 1.12 Week 12 (09/12/2024) Application page.

Aligning the layout using the 12x12 grid system to maintain balance. I want each chapter has prominence while maintaining alignment with the gridlines. 

Figure 1.12 Week 12 (09/12/2024) Application page (Digital presence).

I feel that my application pages are too bland. The challenge is that I want to maintain the integrity of the images without overcrowding them with any elements. However, Ms. Lilian suggested that I could incorporate descriptive text to explain each application, which I believe will enhance the overall appeal of the page. Keeping this in mind, I intend to focus on a more thoughtful design that allows the text to enhance, rather than detract from, the visuals.

Figure 1.13 Week 12 (09/12/2024) Quote.

Ms. Lilian further advised that I make my brand more engaging by adding more pictures and quotes. Since my brand pertains to a lifestyle, I followed through with her advice. I made some quotes using the phrases from my brand profile and chose images that evoke the spirit and essence of the lifestyle we are promoting. This would not only add more depth to my brand's story but would also have an emotional touch for the audience.

Figure 1.14 Week 12 (09/12/2024) Brand store.

After choosing suitable images of the subjects and adding eucalyptus elements to my brand guidelines, I think it would really help with our presentation if I included a photograph of an existing shop. This would be a great visualization of what EUCAL's shop could look like and give a better idea of what the aesthetic and atmosphere of such a shop would be like.

2. SUBMISSIONS 

• Publish Online

EUCAL E- Brand Guideline Link

Figure 1.15 Week 12 (09/12/2024) EUCAL brand guideline (Publish online).

• Interactive PDF

Figure 1.16 Week 12 (09/12/2024) EUCAL brand guideline (Interactive PDF).

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          FEEDBACK          

Week 10

• General Feedback: The content should have a noticeable brand personality indicative of your brand's essence and value, thus making it appealing and relatable. A back cover showcasing the brand information. For each chapter, add a few reflective sentences that summarize the key themes or ideas, giving readers a snapshot of what to expect and setting the tone for the chapter. Make use of page 4 to provide clear navigation, enabling readers to navigate through the content with ease and making their experience even better.

Week 11 

• Specific Feedback: Incorporate additional images and  quotes to effectively showcase your brand as a lifestyle choice. These visuals can help create a more engaging and relatable narrative for your audience. Additionally, consider adding even more images to enhance the overall appeal. The current layout is already strong and well-organized, but these adjustments will elevate it further.

Week 12

• Specific Feedback: The incorporation of quotes and visuals is effective, so please continue to the buttons. Additionally, for the sections on visual guidee and application, it would be beneficial to include descriptive text. This will enhance the content and prevent the pages from appearing too monotone or unengaging.

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          REFLECTIONS          

Experience

I find this task significantly more enjoyable than the others because I've always liked for creating presentation slides. This module has truly taught me to consider the importance of crafting a logo that not only stands out but also contributes to a cohesive and powerful brand identity. It has allowed me to reflect on how a well-designed logo can encapsulate the essence of a brand and communicate its values effectively.

Observation

In my experience, the thoughtful arrangement of images, typography, and whitespace requires  planning. It is all about finding the right balance, this can prevent clutter and increase readability. This balance makes the design functional and visually appealing and, therefore, an overall effective and aesthetically pleasing guide.

Findings

Implementing a structured grid system is essential for achieving consistency, alignment, and balance throughout the design process. It allows me for flexibility. Which is why it's crucial to select a grid system that resonates with the overall vision of the project.