Brand Corporate Identity [Final Compilation]
25.11.2024 - 9.12.2024 / week 10 - week 12
Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media
Brand Corporate Identity
Final Compilation
INSTRUCTIONS
Figure 1.1 Week 14 (23/12/2024) Module Information Booklet.
Brand Corporate Identity [Task 1 : Breaking Brand]
Task 1: Breaking Brand
- Breaking Brand - Pdf
Figure 1.2 Week 3 (07/10/2024) Breaking Brand Pepsi doc.
- Breaking Brand - PPT Slides
Figure 1.2 Week 3 (07/10/2024) Breaking Brand Pepsi PPT.
Brand Corporate Identity [Task 2 : Logo]
Task 2A: Logo_Research & Analysis
- Brand Logo Research & Analysis PPT Slides
Figure 1.3 Week 6 (28/10/2024) Logo research & Analysis PPT.
Task 2B: Logo_Creating a logo
- Document setup of 'EUCAL'
Figure 1.4 Week 6 (28/10/2024) EUCAL's document setup.
- EUCAL GIF ANIMATION
Figure 1.5 Week 6 (28/10/2024) EUCAL animation GIF.
Brand Corporate Identity [Task 3 : Positioning & Identity]
- Brand Positioning
Figure 1.6 Week 8 (04/11/2024) EUCAL brand positioning PPT slides.
- Corporate Stationery (Artwork)
Figure 1.7 Week 8 (04/11/2024) Business card (artwork).
Figure 1.8 Week 8 (04/11/2024) Letterhead (artwork).
Figure 1.9 Week 8 (04/11/2024) Envelope (artwork).
Figure 1.10 Week 8 (04/11/2024) Invoice (artwork).
- Corporate Stationery (Mock up)
Figure 1.11 Week 8 (04/11/2024) Business card (mock up).
Figure 1.12 Week 8 (04/11/2024) Letterhead (mock up).
Figure 1.13 Week 8 (04/11/2024) Envelope (mock up).
Figure 1.14 Week 8 (04/11/2024) Invoice (mock up).
- Collateral (Artwork)
Figure 1.15 Week 8 (04/11/2024) Tote bag (Artwork).
Figure 1.16 Week 8 (04/11/2024) Candle & Tea box package (Artwork).
Figure 1.17 Week 8 (04/11/2024) Soap package (Artwork).
- Collateral (Mock up)
Figure 1.18 Week 8 (04/11/2024) Tote bag (Mock up).
Figure 1.19 Week 8 (04/11/2024) Tea box (Mock up).
Figure 1.20 Week 8 (04/11/2024) Candle (Mock up).
Figure 1.21 Week 8 (04/11/2024) Soap (Mock up).
- Environmental Graphics (Artwork & Mock up)
Figure 1.22 Week 8 (04/11/2024) Outdoor signage (artwork).
Figure 1.23 Week 8 (04/11/2024) Outdoor signage (Mock up).
Figure 1.24 Week 8 (04/11/2024) Retail shop front (Mock up).
Figure 1.25 Week 8 (04/11/2024) Shop signage (Mock up).
- Digital Presence (Artwork & Mock up)
Figure 1.26 Week 8 (04/11/2024) Instagram account (Mock up).
Figure 1.27 Week 8 (04/11/2024) Website (Pdf).
Figure 1.28 Week 8 (04/11/2024) Website (Mock up).
Brand Corporate Identity [Task 4 : Brand Guideline]
- Publish Online
Figure 1.29 Week 12 (09/12/2024) EUCAL brand guideline (Publish online).
- Interactive PDF
Figure 1.30 Week 12 (09/12/2024) EUCAL brand guideline (Interactive PDF).
REFLECTIONS
Experience
This module has been a really interesting experience, which so far has combined equal measures of enjoyment and exhaustion. Throughout the course, I have picked up valuable insights not only about various design principles but also about myself and my style of design. I've found what truly resonates with a brand from different perspectives, especially how it aligns with my own vision. It has indeed been a journey of enlightenment into the details regarding branding and what it evokes in people. However, I am conscious that there is more to explore and learn, and I look forward to improving my skills further and increasing my knowledge in the process.
Observation
I need to turn my focus to the bigger picture of my design. I have been so caught up in the minute details of the design that I forgot what actually inspires people. It is time for me to collect and assess my ideas and thoughts more carefully and critically, making sure they lead to the bigger effect that I want to cause. It is the holistic approach that helps me to connect with my audience much better and enhances the effectiveness of my work.
Findings
I need to turn my focus to the bigger picture of my design. I have been so caught up in the minute details of the design that I forgot what actually inspires people. It is time for me to collect and assess my ideas and thoughts more carefully and critically, making sure they lead to the bigger effect that I want to cause. It is the holistic approach that helps me to connect with my audience much better and enhances the effectiveness of my work.
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