Major Project 1 [ Task 1 : Proposal Development ]

-

 02.05.2025 - 02.19.2025  week 1 - week 3

Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media
Major Project 1

Task 1 

TABLE OF CONTENTS
1. Instructions
2. Feedback
3. Reflection


          INSTRUCTIONS          


Week 1  02.05.2025

Task 1 - Proposal Development

You are to work as groups in presenting an innovative concept that introduces unique social, cultural, and/or economic value to the intended target audience within your chosen field of specialization.
You are to conduct research on current technology and design trends that influence and benchmarks your area of specialization.


1. Progress 

1.1 Brainstorming 

In this module, the lectures will briefly explain what we are going to do. The students are separated by specialization. Since I am in graphic design, my lecturers are Ms. Anis and Ms. Vitiyaa. We need to form groups of 3 to 5 members. I formed a group with Aisya, Ying Ying, and Lizzie. In the first week of the tutorial, we were tasked with creating a proposal for our final year project.

As a group, we discussed the theme and topic we wanted to pursue.  are the ideas we discussed:


*note: 
  • Themes for Content

Environmental Awareness

  • Fast fashion awareness.
  • Ocean and sustainability-related content.

Culture

  • Social media campaign on Indonesia-Malaysia similarities & differences.
  • Music and food culture exploration.
  • Culture-related typography.
  • Zines & illustrations.
  • Graphics with colorful design.
  • Game Development:
    • Card game (like UNO) based on urban legends.
    • Traditional games from different countries combined.
    • Language learning flashcards with folk story characteristics.

Other Themes

  • Sleep awareness.
  • Health conditions (possibly related to MBTI?).
  • Valentine's Day & couples (different ways to celebrate).
  • Humor-focused content (funny/parody).
  • Travel-related themes.

Week 2  02.12.2025

We consulted our ideas with Ms. Anis, and she found the idea of creating a card game based on Indonesian and Malaysian folklore characters. 

After agreeing with the consultation that our main topic is to combine Indonesian and Malaysian culture through their folklore characters, we began with a thorough exploration and research of each  folklore. The purpose of this topic was to prove that both Indonesia and Malaysia have rich history and that we have some similarities.


We began brainstorming the game mechanics, and I suggested a concept similar to Remi. Aisya and I searched online for various card games, experimenting with Remi, blackjack, and poker. However, we found some disadvantages in using Uno as our base concept due to its total of 108 cards, which we felt was too much for us.

After consulting with Ms. Anis again, she shared examples from the senior's work related to card games. She mentioned that with our group of four, we could effectively manage the cards. Additionally, she suggested narrowing our focus to just one country, specifically the folklore characters of Indonesia from each region.

We have to change our problem statement if we only focus to Indonesia country, that is to tell the culture of Indonesia through something fun and engaging but also to have a hidden message in it.

Our group continued our progress by listing folklore from Indonesia (also Malaysia but not used):


1.2 Ideation 

Week 3  02.19.2025

I need to create the designs and sketches for the cards, ensuring that the traditional clothing and motifs used are accurate. To assist with this, I provided a ppt presentation explaining the traditional clothing from each region, along with relevant details. Which later, added by my members for more information.


1.3 Mood board 

The folklore characters I am going to illustrate are from the story of Timun Mas, who is the protagonist, a young girl being chased by a huge giant known as Buto Ijo. Both characters originate from the region of Java.

I have taken inspiration from traditional batik patterns and motifs from Java, from the ppt slide that we have gathered. The motifs will be used for the borders of the cards, ensuring that each region has its own motif design.


Other than that, I have to think about the design and art style of the characters. We counted our characters to be 41, but it could be more or less. That's why I think we need an art style that everyone in the group can use or copy. My group members talked about this issue, and they are free with what whatever style I can do as long as it fits our theme.

1.4 Sketches/Card Design 

a. Deciding an art style

When creating the illustration I was still feeling unsure of what direction we wanted the art style to be, and the color palette. When I think about folklore, I think about warm colors and intricate lines. But at the same time my group members have different ideas of art styles they want to use. 

So we made a mood board for our card/packaging design, there we put kind of art styles that we think match for the card. 

  • 1. Art style

Lineless works but quite complicated details. Use shadings and lightings when needed.
  • 2. Art style

I suggested an art deco style using geometric and sharp lines so that all four of us could work on the illustrations together using Illustrator.
  • 3. Art style

I personally like this art style, it's very detailed but doesn't use shadings, focusing on the characters and the background too. And I've always a sucker for art nouveau.

I come up with 2 styles, one using line art with soft curves, while the other has shapes and lineless, the bottom row is if my member prefer a warm tone.


After showed this to my group member they liked the bottom left, the one with the warm tone and line art. So I figured that they may actually prefer the 3rd art style I've shown above.


b. Sketch results

Using the same character, her name is Timun Mas, she is from the folklore of the region of Java. After making her character design and determined the art style. For Timun Mas I really like that people drew/depicted her wearing green/brown, and her hair is either not style, or in just a simple bun.

I made 3 card designs, below:

  • #1 is on the left, I maintained card design focused mainly on the character, while the Java motif in the background does not clash with other elements.
  • #2 the middle one, I combined the elements from Java (Padmosari (Java's rafflesia flower) with the batik pattern, but it looks too much.
  • #3 is on the right, which my group members all picked to be the better one, while I like it too, but I'm still picking to choose #1 or #3.

Later on, we go with #1, and for our presentation, I need to make another card, since it's a matching card game, Timun Mas need her match (not in that way).

So, from the original story, Timun Mas was being chased by Buto Ijo, a green giant/monster that created her from a cucumber.

This is the Buto Ijo card, we were planning foe each cards will have different background colors, so the matching game is harder.



2. Final Outcome 

  • TASK 1 - PRESENTATION








          FEEDBACK          


Week 1 
General feedback,  Our chosen topic is to aim to highlight the rich cultures of Indonesia and Malaysia, blending their traditions into unique travel experiences. Each theme presents a chance for engaging and impactful content. 

Week 2 
Specific feedback, After given consultation from Ms. Anis she picked our idea regarding Malaysia and Indonesia cultures with card games.

Week 3 
Specific feedback, We took a new direction in our project after carefully considering the feedback we received. Our focus shifted solely towards the rich of Indonesian folklores, prompting us to dive deeper into their enchanting stories and ensuring we accurately captured their essence. We did our presentation for Task 1. However, we were informed that our "matching-card game" concept lacked replayability. Inspired by this insight, we began to explore the possibility of transforming it into a collectible experience, adding layers of excitement and engagement.



          REFLECTIONS          


Experience
In week one, I can already tell that this module will require a lot of work, but I’m really glad to be teamed up with my group members. They are open to new ideas and fun to talk to. I’m still trying to figure out how I can draw 41 characters, but I really want our cards to look great and be visually appealing, so it’s all good lah.

Observation
I’m reflecting on the challenges of gathering feedback from a diverse group of people while brainstorming a result that appeals to the majority. One key aspect we’re considering is the replayability of our game. Our game, while primarily focused on education, also strives to maintain an engaging and enjoyable experience. Balancing these elements can be quite a task, as we want to ensure that it captivates players while still serving its educational purpose.

Findings
Researching the region's province before looking for folklore is best. Additionally, we should research accurate Indonesian clothing and accessories, mainly from the Majapahit era, to ensure our purpose of spreading Indonesian culture is accurate.




Comments

Post a Comment

Popular posts from this blog

Brand Corporate Identity [Task 1 : Breaking Brand]

-
Image
 23 .09.2024 - 07.10.2024  / week 1 - week 3 Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media Brand Corporate Identity Task 1  TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4.  Reflection Task 2 → Task 3 → Task 4 →            LECTURES           BCI 1 - INTRODUCTION  Brand corporate identity is an integral part of the graphic design discipline as it focuses on the visual integrity of a brand as such the module introduces students to the basics of identity design and the effective use of symbols in the area of visual communication.  "A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship." Symbols Based on an article titled "Did Stone Age cavemen talk to each other in symbols?"   symbols found to recur among Palaeolithic cave paintings and other artifacts. Photographed by Gene...
Read more

Publishing Design [ Task 1, 2, 3 & 4 ]

-
Image
 23 .04.2025 - ..2025   week 1 - week 5 Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media Information Design Exercises  TABLE OF CONTENTS 1. Instructions 2. Feedback 3.  Reflection            LECTURES           Week 1    23.04.2025_Format  There are many forms of publication: books, magazines, and newspapers. Keep in mind that when you design for publication, you have to think of the mass audience. For this semester, we focus on the book format, one of the most important and influential formats. And most important advances in publishing were centered around the book. The Book  The book is a medium to document and transmit ideas, knowledge, records, history, and so much more. Factors that determine and influence the format of a book can be the size of the person who reads the book, the age groups, and the amount of content.  In Historical formats in diff...
Read more

Information Design [ Exercises ]

-
Image
 02 .04.2025 - .2025   week 1 - week 3 Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media Information Design Exercises TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4.  Reflection            LECTURES           Week 1    02.04.2025_Type of Infographics  Infographics → A  way of communicating ideas in a visual form.  Different types of infographics are used in design and marketing to present information in a simple and visually appealing way. They can be a useful alternative to standard text-based content.  Types of Infographics  ⤷  1. List Infographics Figure 1.1 Week 1 (02/04/2025) Final Outcome. A list infographic is an informational graphic that uses a written list to get a message across. It’s full of written copy, but it’s also highly visual.  2. Statistical Infographics Figure 1.2 Week 1 (02/04/2025) Final Outcome. A stat...
Read more