Sheryne Axellia Putri. (0367267)

23.04.2025 - 25.06.2025   week 1 - week 14 Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media Creative Brand Strategy Project 4 Quick Links Project 1 Project 2 Project 3            INSTRUCTIONS           Project 1  1A: Case Study You are to analyse a well-established Rebranding Campaign of your choosing.  1. Identifying its brand strategy: The Brand Story, Objective & Purpose, Brand Values, Vision & Mission, Target Audience, Brand Positioning.  2. Understanding its brand experience: features and activities.  3. Reviewing its key visuals and the applications: identity and usage from different platforms. 1B: Campaign Proposal You are to propose a Branding Campaign. The campaign will be for a snack of your choosing and may be conceptualised as a rebranding exercise to introduce a new concept or as a new product line launch. ...

30 .05.2025 - 25.06.2025   week 6 - week 14 Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media Creative Brand Strategy Project 3 TABLE OF CONTENTS 1. Instructions 2. Feedback 3.  Reflection            LECTURES           Week 7    06.06.2025_Brand Brief Brand Brief  → A  comprehensive document that defines a brand's identity, including its vision, values, mission, target audience, and overall strategy.  It acts as a roadmap for ensuring brand consistency across all touchpoints and provides a shared understanding of the brand for internal teams and external partners like agencies. Key components: Brand Vision : What the brand aspires to be in the future. Brand Mission : The purpose and reason for the brand's existence. Brand Values: The guiding principles and beliefs that shape the brand. Target Audience: Who the brand is trying to reach. Brand Positioning: How th...

 24 .04.2025 - 04.07.2025   week 1 - week 11 Sheryne Axellia Putri / 0367267 / Bachelor of Design (Honours) in Creative Media Packaging & Merchandising Design Final Project  TABLE OF CONTENTS 1. Instructions 2. Feedback 3.  Reflection            LECTURES           *All lectures are noted in exercise blog.            INSTRUCTIONS           Final Project Students will build upon the existing packaging design and food product to create a cohesive brand experience through merchandise and promotional initiatives. They will identify opportunities to enhance brand visibility, attract new customers, and foster brand loyalty by designing merchandise items and implementing promotional strategies tailored to the target audience and market context.  Students will be required to create FIVE (5) merchandise items, including a POP Display based on Project...